Advertising / Digital / Social

Technology / Innovation / Interactive

Augmented reality/Aurasma

8 years ago, Written by , Posted in Uncategorized

Well this is one thing I’ve been meaning to blog on for a while! I first saw Augmented Reality in use when Mal and Ross from 303 (my old agency) won a Caxton for the use in a newspaper for the Office of Road Safety.

So what are they? Auras (new Augmented reality app) are augmented reality actions – images, videos or even games that appear when you point the phone at a real world image.

I’m pretty excited about the future use of these. So much potential!!

To read about the different types of Auras, and try out some sample rollover images, click here!

Now to start using them myself! :)

M. x

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