Check this out. Immersive video player with an API licensed to media companies and brands. It’s a 180 degree experience inside of your iPad app.
Basically you can play any content you want and have users move around within that screen space. “We’ve taken the power of the still image, with the narrative from film and merging with virtual reality to create something entirely new.”
[vimeo http://www.vimeo.com/43867479 w=400&h=300]