Things that are great about this campaign:
- Crowdsourced design
- Users can browse the Heineken library for downloadable historical assets which has an instagram-style interface as well as being able to sort and filter by colour swatch, year and featured object
- A nice interface which allows users to design their bottles as well as showcasing other designs using HTML and WebGL
- Users share their design as part of the entry mechanic
- …All within a Facebook app!
Check it out at http://apps.facebook.com/heineken_ltded/