Advertising / Digital / Social

Technology / Innovation / Interactive

Heineken invites you to design the future limited edition bottle

5 years ago, Written by , Posted in Uncategorized

Things that are great about this campaign:

  • Crowdsourced design
  • Users can browse the Heineken library for downloadable historical assets which has an instagram-style interface as well as being able to sort and filter by colour swatch, year and featured object
  • A nice interface which allows users to design their bottles as well as showcasing other designs using HTML and WebGL
  • Users share their design as part of the entry mechanic
  • …All within a Facebook app!

Check it out at http://apps.facebook.com/heineken_ltded/

M. x

Leave a Reply

UA-48375972-1