Advertising / Digital / Social

Technology / Innovation / Interactive

Highlights from Cannes..

6 years ago, Written by , Posted in Uncategorized

Well this is something that has been on my to-blog list for a while, but haven’t had time to get around to it! So here it is.. My highlights from Cannes 2011!

Design

– Almost extinct – The Chase Creative Consultancy, Manchester
A neatly designed calendar, with endangered animals on each day of the year.. 

Playing the Underground – Jung von Matt, Hamburg (Underground is our background – illegal outdoor campaign)

– Spit – Ogilvy Shanghai
[youtube http://www.youtube.com/watch?v=7JS1FinjFBc&w=420&h=315]  
Promotion & Activation
– ROM Chocolates – McCann Erickson, Bucharest

[youtube http://www.youtube.com/watch?v=OBVamYGiTTY]

– Dated Pillows – Happy Soldiers, Australia
This has been kicking ass in Australia! Sales have gone up ridiculously since the launch of the campaign. (something like 400% by now) Happy Soldiers also killed it with a Gold at the Effies with this one. 

[youtube http://www.youtube.com/watch?v=GSxqYO9c22g&w=420&h=315]

– A New Warrior – DDB Paris – Interactive website, invest in a part of the boat to help get it made and out to sea!
– Hunter Shoots a Bear – Buzzman Paris – I love this, so engaging and fun. This one scored 18 million views!

[youtube http://www.youtube.com/watch?v=4ba1BqJ4S2M] 

Outdoor
– Tesco virtual store – Cheil Worldwide, Korea (blogged this previously)
– Human Rights Watch Burma – JWT New York
– Seafood Aquarium – Y&R Thailand – I love this!! So original and quirky!! 

Cyber
– Pay with a tweet – R/GAA New York

[youtube http://www.youtube.com/watch?v=6fK3TNjR2JY]

– Chrome Fastball, Google – BBH New York
– Renault Espace – Public Conseil, Paris France

Creative Effectiveness
– Walkers Sandwich – AMV BBDO

[youtube http://www.youtube.com/watch?v=DClOTJyVQzc]

– Monopoly City Streets, Hasbro – DDB, UK

Press
– Cough Medicine, Bayer Tabcin – Y&R Buenos Aires
– Responsible Driving, Volkswagen – DDB, Argentina

Media
– Heartbreaker, Kaiser’s Orchestra – Starcom, Norway – Loving the crowd sourcing ideas.

[youtube http://www.youtube.com/watch?v=vRm3IPekDh4&w=420&h=315]

– The Commbank property guide app – Ikon – This is awesome!!

[youtube http://www.youtube.com/watch?v=jYGH93D8Cms&w=420&h=315]

Film
– Heineken – Wieden & Kennedy, Amsterdam – classic.

[youtube http://www.youtube.com/watch?v=TLgetLmlggA&w=420&h=315]

– Born of Fire, Chrysler – Wieden & Kennedy, Portland

[youtube http://www.youtube.com/watch?v=t5MV8EfVpBU&w=420&h=315]

– Gigantic Nose, BGH – Saatchi & Saatchi, Buenos Aires – This is hilarious! Talk about turning a perceived negative into a positive :)

[youtube http://www.youtube.com/watch?v=Yx7aBsXTdCc&w=420&h=315]

– Balloons, MTV – Loducca Sao Paulo, Brazil

[youtube http://www.youtube.com/watch?v=8P6zN3IlwS0&w=420&h=315]  

Titanium & Integrated

– JayZ, Bing – Droga5, New York

[youtube http://www.youtube.com/watch?v=8ucUiSwsZkI&w=420&h=315]

– Megane Experiment – Publicis London, UK – hilarious!!

[youtube http://www.youtube.com/watch?v=TimzdO-cwyw&w=420&h=315]

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