Advertising / Digital / Social

Technology / Innovation / Interactive

History Tag + your brand = A trusted brand story

7 years ago, Written by , Posted in Uncategorized

Okay, so one last blog post while I finish my wine.

A friend of mine recently told me about this thing called History Tag, which I thought was worth posting about, purely because of the opportunity in this seemingly unused/undiscovered product. (looks like a startup!)

So, in a nutshell, History Tag records the logged history of NFC chipped items so you can see how they’ve been made, where they’ve come from and how they got to you. One client that History Tag has been working with is Hiut Denim¬†jeans. Have a read.

All you do is get the ‘special code’ on your item, plug it in to their website and see the whole production process – all for you! I could see this working really well with a brand like Woolworth’s who is all about supporting local farmers and being the ‘Fresh Food People’. Or even Starbuck’s, with their Rainforest Alliance coffee beans.. Basically any large corp with a consumer trust issue.

Anyway, take a looksie –¬†

M. x

Leave a Reply