Awesome GPS Based game to promote the new MINI Countryman.
For seven days, everybody with an iPhone was invited to hunt and catch a virtual MINI in the city of Stockholm. The iPhone app showed users the location of the virtual MINI, all other players and their own location. Those who got closer than 50 metres to the virtual MINI could “take it” with their iPhone before getting away from the opposition. The person with the virtual MINI in their iPhone when the game finished won a real MINI Countryman. The Getaway Stockholm campaign won a Gold Cyber Lion, a Silver and Bronze Promo Lions, and a Bronze Media Lion at Cannes International Festival of Creativity.
Fantastic idea, would be so fun to participate in this!