Now there’s nothing I love more than a well executed digital and experiential tie in!
“MINI is on a roll with their NOT NORMAL marketing campaign. This summer, MINI celebrated the not normal relationship MINI fans have with their cars. They did this by creating a digital billboard that is equally not normal. A spotter identified MINI car drivers passing by the series of billboards and started a communication. They did things like take a photo and place it live on the billboard to treating them to a meal. In just one week, they ‘saluted’ 1,941 loyal MINI fans.”
Makes some great content! I’m certainly jealous of those MINI owners. :)