One of the trends that we are keeping a close eye on here at Holler is the increasing emergence of technology allowing consumers to express themselves more creatively. New apps in particular are allowing consumers to be able to express themselves in ways that they haven’t been able to before. It seems this space in consumer culture has been paved by the likes of Instagram, but some of the other emerging apps and digital platforms we have found allowing consumers to beter express themselves are:
Over: A super simple app with a lovely slick interface that allows consumers to generate text over an image and publish via the app to various social media outputs. It is surprisingly addictive: http://madewithover.com/
From my recent trip back to hometown, Perth:
Secondly – Vine. Tipped to be a game changer in the social space, it has a simple and beautifully designed UI which allows you to take 3 short video clips and then semalessly stitch them together to create a 6 second video. The content that is emerging on the platform is not only creative but a lot of it is really funny and interesting as well. With brands such as MSNBC and Urban Outfitters exploring the platform already, it is definitely one to watch out for: https://vine.co/
One of the really clever creative platforms we have found is Lego Cuusoo. Combining creativity and business perfectly. Essentially making a website which allows people to use CAD platform to build new lego designs. If a consumer submission receives more than 10,000 votes, Lego will start to manufacture and sell the design, sharing the proceeds with the creator. The latest design was a back to the future set:
Last but not least is Vyclone which aggregates feeds of video that users capture at a specific location. The thought being that people at a live event or popular destination can piece together a custom video using various camera angles from their own and other peoples footage.