While I sit here doting over my new Samsung Galaxy S4, I thought I might share a fun little experiential piece by Swisscom + Samsung. :)
Find out how people in Zurich used their eyes to win a Samsung Galaxy S4 of their own. Its inbuilt Smart Pause function means the S4 knows when someone is looking at it. The longer the person stares at the screen, the bigger the discount is but if you lose eye contact with the screen, the game ends! An S4 was given away once eye contact was made for the full 60 minutes, despite all the staged distractions.
Thanks Mike for this one!