Some cute ads I watched on ‘Stash’ for Dentyne Mints.. linking to a website.. www.makefacetime.com.
The site only gives you three minutes to browse throughout (unless you are reading about the various flavours of Dentyne), to reinforce the campaigns message: to get off the www and make ‘face time’.
Take a look at the TV ads.. I really like them!! Good luck trying to get through to Gen Y, though. haha!