Advertising / Digital / Social

Technology / Innovation / Interactive

Snickers bids on misspelt Google search words – “Because you’re not you when you’re hungry”

5 years ago, Written by , Posted in Uncategorized
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Snickers created a way to make bad typers recognise why they were unable to spell correctly. Snikkers Googel worked to bid on misspellings of common search terms. Each time someone misspelled a word (which was probably often, since people generally rely on Google to correct the terms for them) they got tailored ads asking them to “Grab yourself a Snikkers,” because “Yu cant spel properlie wen hungrie.” According to the agency, the campaign reached 500,000 people in three days of launch.

Pretty neat idea!

M. x

via: creativity online

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