Advertising / Digital / Social

Technology / Innovation / Interactive

Social Strategy: Paul Adams – Think outside in

5 years ago, Written by , Posted in Uncategorized

A great read from Paul Adams – ex-Google and now Facebook – talking about building relationships with consumers from a brand perspective. The key takeout for me was thinking back to how relationships are formed – through many lightweight interactions over time.

Take a read if you have a spare 10 minutes – it really puts things back in perspective for us advertising people.

http://www.thinkoutsidein.com/blog

M. x

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