Advertising / Digital / Social

Technology / Innovation / Interactive

advertising Archive

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    The right way to ask users for mobile permissions in mobile apps

    I’m working on the UX and structure for an exciting app at the moment, and I’ve learnt so much. It’s easy to get ‘tunnel vision’ when working on big projects for such a long period of time, so you have to constantly remind yourself to take a step back put yourself in the user’s shoes. During research, I came across this awesome article on how to win the trust of the user in order to gain permissions to enhance the app experience, and the different ways you can go about this. It covers permissions for contacts, photos, location and push notifications. Enjoy!

  • How Topshop used Oculus Rift Virtual Reality earlier this year

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    Facebook buys Oculus Rift – Zuckerberg Announcement

    This got me SO super excited, however my gaming friends weren’t feeling quite so enthused as they thought it would ruin the future of VR gaming. Never fear, Zuckerberg promises “Oculus already has big plans here that won’t be changing and we hope to accelerate” “After games, we’re going to make Oculus a platform for many other experiences. Imagine enjoying a court side seat at a game, studying in a classroom of students and teachers all over the world or consulting with a doctor face-to-face — just by putting on goggles in your home.” Still remember playing the Sims when […]

  • Prankvertising: Pepsi Max Augmented Reality bus shelter ad! So good!

  • The IKEA RGB billboard – very clever!

  • Digital subway ad interacts with passing trains

  • Robotics + Social + Incentive = Win.

    Well, I’ve always been a huge fan of this combination, and anything to do with robotics, really, so I thought I’d share a couple that I think have done really well for themselves (in a purely tactical sense at least!) :) Auckland City Mission Text messaging service + live stream + donation. Not sure how this went down without the competition element, but still a cool idea. Not bad for 2010. “A mammoth, two-tonne block of ice. Four high security safes holding $40,000 in total. Three state of the art robots shooting fire, water and steam in the hope of […]

  • The Artvertiser – an Augmented Reality project

    Or as I like to call it, the anti-advertiser for ad-packed spaces. This is a software platform that replaces ads with art in real time, although they consider what they do improving reality, it is still augmented reality. Although first started in 2008 this company continues to grow as does the market for augmented reality, this is a fairly new, exciting way of advertising. A bit glitchy in the video but will only get better with time! Currently an app for Android, have to check out Sydney and see if there’s any art live. M. x

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    One of those “I wish I came up with that idea” moments.

    Bought to you by Naked Communications. THE ACT BUTTON Naked Communciations, Australia “We all have those moments where we wish we could change the news, to give every sad story about extreme poverty a happy ending. Hardly any of us have considered that this could actually be possible. In partnership with MSN or another major news provider, we’ll create the Act Button. A button that punctuates the end of every sad, extreme-poverty related news story online with a compelling call-to-action: Don’t like what youre reading? Act. When people click the Act button, they’ll be directed to a new section of […]

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    The State of Mobile 2013

    Interesting and eye opening infographic. Some points I found interesting… “By the end of 2013, there will be more mobile devices on earth than people” “The average age for the first mobile phone is 13” Android is still on the rise with the fastest growing ‘top mobile operating systems’ and ‘browsers’ growth charts, however Apple smartphone users report the highest satisfaction rating. 80% of mobile time is spent through apps. The average consumer actively uses 6.5 apps in a month. Mobile web adoption is growing 8x faster than web adoption did in the 90’s and early 00’s. 57% of users say […]

  • Mini’s ‘Salute’ Digital Billboard

    Now there’s nothing I love more than a well executed digital and experiential tie in! “MINI is on a roll with their NOT NORMAL marketing campaign. This summer, MINI celebrated the not normal relationship MINI fans have with their cars. They did this by creating a digital billboard that is equally not normal. A spotter identified MINI car drivers passing by the series of billboards and started a communication. They did things like take a photo and place it live on the billboard to treating them to a meal. In just one week, they ‘saluted’ 1,941 loyal MINI fans.” Makes […]

  • Nike ‘Reuse-A-Shoe’

    Nike’s take on promoting sustainability with their ‘Reuse-A-Shoe’ initiative. Thanks Brooke for the share! M. x

  • New Samsung Galaxy S4 + Swisscom Experiential Contest

    While I sit here doting over my new Samsung Galaxy S4, I thought I might share a fun little experiential piece by Swisscom + Samsung. :) Find out how people in Zurich used their eyes to win a Samsung Galaxy S4 of their own. Its inbuilt Smart Pause function means the S4 knows when someone is looking at it. The longer the person stares at the screen, the bigger the discount is but if you lose eye contact with the screen, the game ends! An S4 was given away once eye contact was made for the full 60 minutes, despite […]

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    Snickers bids on misspelt Google search words – “Because you’re not you when you’re hungry”

    Snickers created a way to make bad typers recognise why they were unable to spell correctly. Snikkers Googel worked to bid on misspellings of common search terms. Each time someone misspelled a word (which was probably often, since people generally rely on Google to correct the terms for them) they got tailored ads asking them to “Grab yourself a Snikkers,” because “Yu cant spel properlie wen hungrie.” According to the agency, the campaign reached 500,000 people in three days of launch. Pretty neat idea! M. x via: creativity online

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    Robotic arm + Facebook connect = all kinds of awesome

    It might not be everyone’s cup of tea, but I just love this! Okay, so you remember these arcade coin games? WELL! Intel have created this awesome engagement piece based around this coin machine concept. But with the use of robotics.. Because who doesn’t love robotics?! Users can connect via Facebook, and be bought into a live streaming environment where a sweet ass robotic arm spells out their name with blocks (share to get an extra block of course!). Users are placed in a queue to push the prize to the end of the dispenser. Anywho, check it out at […]

  • Dove Real Beauty Sketches Parody

    This is hilarious. Nice parody of the latest viral sensation – Dove Beauty Sketches. My favourite line – “His eyes were rapey” Thanks Gual! Enjoy! And happy Friday. :) M. x

  • Mobeam: Point of sale barcode scanners to read coupons and loyalty cards direct from the Samsung Galaxy S4

    Here is an amazing idea that will be a sure game changer for the retail market. This is huge news for my big FMCG client so will be keeping a close eye on this one! Exciting stuff! Mobeam is a new technology that enables point-of-sale barcode scanners to read coupons, loyalty cards, and other items directly from a smartphone. It sends pulses of light to the scanner’s sensor and mimics the black and white sequencing of a standard barcode. The technology would enable retailers to send digital coupons and gift cards online and allow smartphone users to bring them up […]

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    15 Fantastic Experiential/Digital Campaigns

    via: Simply Zesty Facebook Face Recognition In Israel, Coca-Cola decided to combine Facebook and face recognition technology to create FaceLook. By setting up machines across a theme park, it gave visitors a way of logging into their Facebook account using only their face and allowing them to post status updates. Simple, and a great example of the real and virtual worlds blending together. C&A’s Facebook ‘Like’ Hangers When Brazilian fashion retailer C&A decided to make its hanger digital, it came up with a brilliant idea to show how popular certain items are. They did this by allowing its hangers to […]

  • Back to basics: Weed Killer product packaging for the domesticated man

    While he might help out with the washing, change nappies and cry during The Notebook, in his mind he’s still all bad-ass action. Check out the case study vid, it’s hilarious. Just goes to show, again, that consumers really appreciate brands who don’t take themselves too seriously. View video M. x

  • Radio Ghost – Radio takeover driving by scenes of deaths

    [vimeo w=400&h=300] “Radio Geister”, a project developed for St John Ambulance in Hamburg, Germany, won a Grand LIA at the London International Awards this last week. One out of eleven deaths caused by car accidents has to do with driving after drinking. Radio spots were created, presented from the perspective of radio ghosts, fatal drunk driving accident victims. Small radio stations in the shape of wooden death crosses were placed around Hamburg, at the sites where car accidents caused by alcohol had happened. The mini radio stations were able to interrupt the signal of radio stations popular with young […]