Nike’s take on promoting sustainability with their ‘Reuse-A-Shoe’ initiative. Thanks Brooke for the share! M. x
… that this kind of stuff WORKS! http://www.superimportanttest.com/ Oreo’s Super Important Test is an online test, to see which is better, the White Stuff of the Cookie? One of these 34 videos will be shown when you chose. Nice find, Fitz! M. x *update* the site is no longer running, but here’s a mix up of all the hilarious ‘success’ videos!
While he might help out with the washing, change nappies and cry during The Notebook, in his mind he’s still all bad-ass action. Check out the case study vid, it’s hilarious. Just goes to show, again, that consumers really appreciate brands who don’t take themselves too seriously. View video M. x
Things that are great about this campaign: Crowdsourced design Users can browse the Heineken library for downloadable historical assets which has an instagram-style interface as well as being able to sort and filter by colour swatch, year and featured object A nice interface which allows users to design their bottles as well as showcasing other designs using HTML and WebGL Users share their design as part of the entry mechanic …All within a Facebook app! Check it out at http://apps.facebook.com/heineken_ltded/ M. x (Source: http://www.youtube.com/)
[youtube http://www.youtube.com/watch?v=EvOvyhavsj8?wmode=transparent&autohide=1&egm=0&hd=1&iv_load_policy=3&modestbranding=1&rel=0&showinfo=0&showsearch=0&w=500&h=375] What a fantastic initiative.
Here’s a great tie in from Carlton Mid Beer to help the environment and the local community. They’ve incentivised fishing in the Burrendong Dam to catch Carp which are considered pests and damaging the natural ecosystem. They have tagged one Carp and named him The Duke of Burrendong, which, when caught will earn the catcher a $10,000+ cash prize. Tieing in with the competition, Carlton are giving $1 off 6 packs for people than can show their carp at any participating retailers. It’s quite a local campaign, but very PR-able and on brand for a Victorian Brew: http://dukeofburrendong.com.au/ M. x
Design consultancy Webb deVlam and packaging manufacturer Karl Knauer have created a special Global Travel Retail pack for Bombay Sapphire, with an illustration by Yehrin Tong that lights up whenever someone touches it. Design Week reports that the illustration was produced in electroluminescent ink, and a battery is hidden in the bottom of the packaging. When you pick it up off the shelf, a hidden mechanical switch triggers the electric current. This runs through different paths at different times to create the visual effect, which lasts for 18 seconds before stopping until its activated again. Very swish! M. x
[youtube http://www.youtube.com/watch?v=toHQCrb4a38?wmode=transparent&autohide=1&egm=0&hd=1&iv_load_policy=3&modestbranding=1&rel=0&showinfo=0&showsearch=0&w=500&h=342] I just LOVE this!!
– surround yourself with creative goodness – no trashy TV and magazines – do different things and get inspired Account directors should have a reel of portfolios! Using research to create strategy. Research = starting point for all strategy The brief contains all the info needed to solve the marketing problem used as a reference to judge the final concepts. Debate all views up front before starting on creative. This strengthens brief and streamlines the creative process. Single mindedness = one message. Single minded brief leads to a single minded ad. More than one idea being communicated? create a campaign. The […]
A great representation of the new Pepsi logo! Plucked from blow at life. Pepsi spent several hundred million dollars on this new logo. Check out this internal document from the branding agency that leaked into the world wide web. Amazing!! hahaha
Dear Mr. President.. You have something to say to the President of the United States? Then you can upload your video to Dear Mr. President, a ‘seemingly nice’ action coming from Pepsi and R/GA. Consumers pushing content back to the advertiser “What does this mean for online video? Well, it means that banner advertising has done what cable did when it went digital, it became a two-way communication avenue. Not only can content be pushed to viewers as it has been doing for years, but now it also allows the consumer, the viewers, to push content back. It allows for […]
I’ve been sifting through a load of old print ads today, many dating back from the 1850’s! Some are hilarious, the copy they used is priceless.. one of my favourites for Palmolive Soap: “Palmolive’s Beauty Plan brings exciting complexion loveliness” … What the! Also, Lose weight with Aids!? Gold! Haha anyway, I came across a whole load of them for Kodak… …which reminded me of a page in one of Paul Arden‘s books.. I read both of his bestselling paperbacks, “Whatever you think, think the opposite”, and “It’s not how good you are, it’s how good you want to be”. […]