Advertising / Digital / Social

Technology / Innovation / Interactive

digital Archive

  • consumer-barometer_tools_embed

    Google Consumer Barometer

    Here’s a handy link if you need any stats or graphs about people’s on-device behaviours around the world. It has a nice interactive graph-building insights section! Very nice!  

  • Lantern – Free information for anyone, anywhere.

  • How Topshop used Oculus Rift Virtual Reality earlier this year

  • Digital subway ad interacts with passing trains

  • Robotics + Social + Incentive = Win.

    Well, I’ve always been a huge fan of this combination, and anything to do with robotics, really, so I thought I’d share a couple that I think have done really well for themselves (in a purely tactical sense at least!) :) Auckland City Mission Text messaging service + live stream + donation. Not sure how this went down without the competition element, but still a cool idea. Not bad for 2010. “A mammoth, two-tonne block of ice. Four high security safes holding $40,000 in total. Three state of the art robots shooting fire, water and steam in the hope of […]

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    Robotic arm + Facebook connect = all kinds of awesome

    It might not be everyone’s cup of tea, but I just love this! Okay, so you remember these arcade coin games? WELL! Intel have created this awesome engagement piece based around this coin machine concept. But with the use of robotics.. Because who doesn’t love robotics?! Users can connect via Facebook, and be bought into a live streaming environment where a sweet ass robotic arm spells out their name with blocks (share to get an extra block of course!). Users are placed in a queue to push the prize to the end of the dispenser. Anywho, check it out at […]

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    Amazing wooden cabinet designed to look like an image loading glitch!

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    15 Fantastic Experiential/Digital Campaigns

    via: Simply Zesty Facebook Face Recognition In Israel, Coca-Cola decided to combine Facebook and face recognition technology to create FaceLook. By setting up machines across a theme park, it gave visitors a way of logging into their Facebook account using only their face and allowing them to post status updates. Simple, and a great example of the real and virtual worlds blending together. C&A’s Facebook ‘Like’ Hangers When Brazilian fashion retailer C&A decided to make its hanger digital, it came up with a brilliant idea to show how popular certain items are. They did this by allowing its hangers to […]

  • Double Robotics: Wheels for your iPad + Facetime

    [vimeo w=400&h=300]

  • The Future of Retail Series

    This is a fantastic series of articles by PSFK which sheds light on what they believe is the future of retail based on current projects. Take a look: – See furniture in your home before you buy & again but with Augmented Reality – Fit with a click – see how items look via virtual change room and more – Sketchers: Offers rewards in exchange for customer review – Tesco: Offers double loyalty points if shared on Facebook – Fashion designer launches platform to crowdsource ideas Check out the series – they offer some awesome sneak peeks into the ways […]

  • Condition One: Immersive iPad Video Experience

    Check this out. Immersive video player with an API licensed to media companies and brands. It’s a 180 degree experience inside of your iPad app. Basically you can play any content you want and have users move around within that screen space. “We’ve taken the power of the still image, with the narrative from film and merging with virtual reality to create something entirely new.” [vimeo w=400&h=300] M. x

  • [youtube] Goertz Virtual Shoe Fitting – amazing! Love, love, love it!! (Source:

  • Social Strategy: Paul Adams – Think outside in

    A great read from Paul Adams – ex-Google and now Facebook – talking about building relationships with consumers from a brand perspective. The key takeout for me was thinking back to how relationships are formed – through many lightweight interactions over time. Take a read if you have a spare 10 minutes – it really puts things back in perspective for us advertising people. M. x

  • Crowdsourcing Digital Ideas

    Online platform lets brands browse and buy crowd sourced digital ideas.

  • [youtube] Ninja Blocks is a very cool start-up by a bunch of people who have built, soldered and programmed some great little devices that link real world actions with online push! Ninja Blocks are powerful little computers for sensing and controlling things in your physical environment. Ninja Cloud is a web service that lets you connect your online life to your real world stuff. Extract from SMH: “Last week co-founders Marcus, his wife Madeline Schappi and Peter Moore shipped the first batch of 650 Ninja Blocks sold via a Kickstarter crowdfunding campaign that generated more than $102,000 in March. […]

  • [vimeo 42817627 w=500 h=312] Oh. My. God. This is a printer that prints physical links to your digital content. Now it is possible to literally give a link to a friend or to make a tangible collection of an articles from a magazines on iPad.  There is no need for cartridges because of Z-INK paper – the paper have pigment inside. And the smooth instant opening of the content is possible because of NFC technology. Both of it is already exists on market. Ahmazing!! This is on top of my wish list!! M. x (Source:

  • Lego has gone digital! Build, a collaborative project between Lego Australia and Google Chrome, fuses WebGL, the very latest in in-browser graphics, and Google Maps to allow users the chance to build, share and even renovate their very own digital Lego structures on a global platform. Start building!

  • It’s finally here!! Interactive advertising on Xbox Live using Kinect!

    Control the ad with gestures or voice command. Advertisers get real-time feedback from consumers via the console. Can’t wait to see this roll out, this will open up a whole new avenue for creative advertising. [youtube] via: Holley Sydney Labs/Gual Barwell  More at Microsoft. M. x

  • The Digital Consumer

    Things I learnt from Youngbloods/Amnesia Razorfish Digital Consumer talk – these are the words of Iain McDonald. M. x — 3D printer – layer by layer. Already we’re printing human organs. The first person in the world last year had a kidney printed and transplanted, already the future of medicine is rapidly changing. (also – printable house, printed solar cells) [youtube] Youngbloods are digital natives. We didnt know what life was like without the Internet, or growing up with it. YouTube video of the baby with an ipad, someone passes over a magazine and the baby tries to scroll […]

  • Microsoft Surface Table Fun!

    A few weeks back I went to another fantastic Youngbloods event – this time hosted by Iain and Stephan at Amnesia Razorfish, educating us on the digital consumer. I was absolutely on the edge of my seat the whole time – soaking it all up. Was a great night. Still got some interesting notes to come, but in the meantime, here are a few videos of us having a play with the Windows surface table – VERY cool! Enjoy! M. x [youtube] [youtube] [youtube]