This got me SO super excited, however my gaming friends weren’t feeling quite so enthused as they thought it would ruin the future of VR gaming. Never fear, Zuckerberg promises “Oculus already has big plans here that won’t be changing and we hope to accelerate” “After games, we’re going to make Oculus a platform for many other experiences. Imagine enjoying a court side seat at a game, studying in a classroom of students and teachers all over the world or consulting with a doctor face-to-face — just by putting on goggles in your home.” Still remember playing the Sims when […]
Things that are great about this campaign: Crowdsourced design Users can browse the Heineken library for downloadable historical assets which has an instagram-style interface as well as being able to sort and filter by colour swatch, year and featured object A nice interface which allows users to design their bottles as well as showcasing other designs using HTML and WebGL Users share their design as part of the entry mechanic …All within a Facebook app! Check it out at http://apps.facebook.com/heineken_ltded/ M. x (Source: http://www.youtube.com/)
Imagine sitting in your lounge room with your boyfriend/girlfriend, bored and watching TV – when an ad comes on and strikes a chord with you – maybe a holiday package for couples. Imagine being served these kind of ads every time you watch TV. Ads that are actually relevant to you.. and you never have to view another Huggies or Australian Pensioner’s Insurance Agency ad again! Intel Lab’s have just released a prototype Facial Recognition software which allows advertisers to target ads based on gender, age, kids/no kids, partnered/alone and mood. These new developments from Intel Labs show us that […]
[youtube http://www.youtube.com/watch?v=e8q6d7hnbVA?wmode=transparent&autohide=1&egm=0&hd=1&iv_load_policy=3&modestbranding=1&rel=0&showinfo=0&showsearch=0&w=500&h=342] Gamification at it’s best: Captain Morgan Integrated Gaming – just. awesome. In the US, Diageo has embarked on a brave campaign that saw them via mobile devices create an MMORPG called Captain’s Conquest. They launched the initiative with a number of short films reenacting tales inspired by the real Captain Morgan’s history. They then enticed people to live like the man via the game and battle with other users in real time. They essentially created an app that would allow you to live like the legend. Aggregating real time information based on your GPS location and supplying you […]
Microsoft Kinect outdoor piece for NRMA went up overnight in Martin Place – very cool. Lean left or right to spin the car, interact using hand gestures. NRMA also did an interactive bus shelter ad that I played with at Wynyard a few months ago for the same campaign – ‘like’ the NRMA page and you could choose different kinds of music from your iPhone to play out of the bus stop in-built speakers! The whole campaign revolves around ‘discovering which parts of your car your insurance may not automatically cover’ leading to NRMA’s promise – ‘we automatically insure […]
Facebook for dead people.. Creepy thought!
[vimeo 35375509 w=500 h=375] ‘Like’ Stuff On Facebook By Thrusting Your Hips! Do you ever find yourself thinking that you enjoy liking things on Facebook but that there’s just not enough fun in the whole process? Fear not, the answer is here and it comes in the shape of the LikeBelt. This is a new piece of technology developed by deeplocal that allows you to show your appreciation on Facebook by interacting with people and things in a very real way. Thrust a suggestive hip in their direction while you’re wearing the LikeBelt, and it will register on Facebook, where […]
Today I switched to Google! And I mean entirely. Mail. Picasa. Youtube. Plus. The whole sha-bang. I’m the newest brand advocate! So I wanted to share how I exported my Facebook photos and friends. Export Facebook friends Export Facebook photos – to Picasa (Google’s image hosting service, also used for Google+) (doesn’t include tagged photos) Export including Facebook tagged photos And the rest of the Facebook info – including status updates and wall posts – Go to Facebook > Account > Account Settings > Download your information (can also try www.socialsafe.net)[edit: 20/07 – found a super easy way of exporting friends […]