Advertising / Digital / Social

Technology / Innovation / Interactive

google Archive

  • Meet Gboard – Google Keyboard

    Finally, a useful keyboard! No more app switching—just search and send restaurant info, GIFs, emojis & more, right from your keyboard. Shame for us Android users that it’s only on iOS. Hanging out for it!

  • Google going all out on the wearable tech!

    Want! via Mashable

  • Google trends

    Google Trends: See what the world is searching for

    Google Trends visualised M. x

  • 11

    GeoGuessr – My new favourite street view game!

    Guess the randomised location from Google street view and get points based on distance from your guess! Love it! M. x

  • snickers_google_mispeltcover_0

    Snickers bids on misspelt Google search words – “Because you’re not you when you’re hungry”

    Snickers created a way to make bad typers recognise why they were unable to spell correctly. Snikkers Googel worked to bid on misspellings of common search terms. Each time someone misspelled a word (which was probably often, since people generally rely on Google to correct the terms for them) they got tailored ads asking them to “Grab yourself a Snikkers,” because “Yu cant spel properlie wen hungrie.” According to the agency, the campaign reached 500,000 people in three days of launch. Pretty neat idea! M. x via: creativity online

  • 2-12-2014 3-26-27 PM

    Google Map Maker

    Here’s a cool new development from Google, which allows users to contribute to their map service! Google Map Maker allows users to add local information such as building outlines, hiking trials, rivers, railways and more to Google Maps. According to Map Maker program manager Jessica Pfund, users can edit and update anything from historic buildings and streets to agricultural land, the Independent reports. Contributions made through the browser-based map editor will be reviewed by other users and Google staff, in a system similar to Wikipedia. Once approved, map amendments will appear on Google Maps, Google Earth and the Maps mobile […]

  • Adidas and Google – Advertising reimagined

    Check out this talking shoe that broadcasts updates online based on your movement using a small computer, accelerometer, pressure sensor, a gyroscope and bluetooth to your Android. Not the greatest use of social but definitely onto something good here! M. x

  • Google Glass is here!!

    Enter via Twitter or Google+ for your chance to own a pair! Google Glasses Now Available To Pre-order For $1500 – if you are chosen. Last year when Google unveiled their new Google Glasses eyewear, they offered developers a limited number of units for the same price. Today Google has once again opened up pre-orders for their Google Glasses. Google has a limited stock of 8,000 Google Glasses available in this pre-order round, and the application process includes a small task to complete. To be eligable for a pair of Google Glasses simply tell Google via Google+ or Twitter “What […]

  • What did the world search for in 2012? Take a look on Google Zeitgeist

    What did the world search for in 2012? Take a look on Google Zeitgeist

  • What you get when you cross ASCII and Google Street View

  • This Exquisite Forest: Crowdsourcing an animated story, like the game of Chinese Whispers

    [youtube] This Exquisite Forest is an interactive digital project by Director, Chris Milk and Google Lab’s Aaron Koblin. Users can create their own animations added to a trail and in response to animations already submitted. These are then visualised as trees in a ‘forest’ of animations of stories.  Have a play with the website at M. x

  • What Google might look like if it existed in the 80’s

    What Google might look like if it existed in the 80’s

  • [youtube] The future of auto – Self driving cars. This video shows us a 95% blind person being driven around by a Google self-driving car. This demo was actually a pre-planned route as it is still being developed, but really opens our eyes to what we can look forward to in years to come.  This kind of technology can potentially lead to automating more efficient travel routes and decongesting urban arteries while cutting back on CO2 emissions, and also enabling cars to drive closer together without accidents.  Pretty amazing stuff!  M. x (Source:

  • Google Maps out the Great Barrier Reef

    Google has recently launched a joint project with the UQ Global Change Institute, the Underwater Earth NGO and the Catlin Seaview Survey to create a “street view” of the Great Barrier Reef. The surveying is kicking off in September this year, and the finished product will be at Also: Google Streetview for The Amazon! [youtube] M. x

  • Google goggles are here! Watch video of the mind-boggling techno-glasses which layer Maps, email and web searches OVER your view of the world.

    Google has taken the wraps off the terminator style techno-glasses which add emails, Google searches and even directions over your view of the world. The glasses – still in testing stages – were unveiled via a Google Plus page, Project Glass, are voice-controlled, and offer GPS directions as well as email and video chat paired with Augmented Reality through a built-in screen directly in front of a user’s eyes. The glasses are a product of Google’s ‘Google X’ blue-sky ideas lab – and the search giant is looking for ideas to improve them. With over 500 comments so far, the […]

  • Innovation@Google – Youngbloods event 16 Feb

    Another Digital/Tech chat I went to in February at Google HQ in Sydney. “Innovation @ Google” thanks to Youngbloods NSW. Bob Forster was our presenter – and he was awesome! Really enjoyed this, learnt so much and loved every second of it!!@bforsterG+ Enjoy! M. x – Photo recognition – drag and drop from Picasa to google and it will recognize a mountain in the background and tell you where in the world you are– Google maps – indoor maps. E.g. IKEA, Airports, Casinos, Google lounge room, inside buildings. On android devices. Where does security come into all this?– Google creative […]

  • [youtube] Project Re:Brief by Google. This is my favourite of a series of videos that look back at a handful of the world’s best ads from early days of advertising and the legendary creatives behind them. A fantastic piece of storytelling used to highlight the importance of creative thinking in a technical world. Would love to meet this man – what an absolute legend. M. x (Source:

  • Google Creative Sandbox!!

    “Creative Sandbox is coming back to Sydney – at an invitation-only event. This interactive evening will give an ‘intimate’ gathering of 300 of the Australian advertising industry’s finest creatives and top suits, the chance to see, feel and touch the most cutting edge applications of Google’s technology. “ “Sharing the latest developments in Android, Chrome, Google+ and YouTube. See how creative and techy minds are playing with Google technology, and experiment yourself in the demo zones.” And…. I’m going!!! Will definitely have my geekbook ready to roll.. And we get to meet with real developers and they show us what cool […]

  • Breaking up with Facebook

    Today I switched to Google! And I mean entirely. Mail. Picasa. Youtube. Plus. The whole sha-bang. I’m the newest brand advocate! So I wanted to share how I exported my Facebook photos and friends. Export Facebook friends  Export Facebook photos – to Picasa (Google’s image hosting service, also used for Google+) (doesn’t include tagged photos) Export including Facebook tagged photos And the rest of the Facebook info – including status updates and wall posts – Go to Facebook > Account > Account Settings > Download your information (can also try[edit: 20/07 – found a super easy way of exporting friends […]

  • Google+ and other learnings

    So I’ve been using Google+ for about a week now, it’s looking pretty cool! I want there to be some sort of import though, I have so much on Facebook and feel like I don’t want to leave it behind! +1ing everything is addictive, but still feel strange. I love how you can filter your streams and sort your peeps into different circles so you can choose who you want to see stuff from. It’s pretty lonely in there at the moment, only a dozen people in my network, but I can’t wait until everyone gets on it. I never thought […]