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You could never learn to knit by just studying the math – another case for learning through doing. – TIM BROWN, IDEO #SXSWMAKE
Bio-engineering is moving at 6 times Moore’s Law. A chromosome can store data more densely than a hard disk. – JOIE ITO, MIT MEDIA LAB
Parents are going to need to have the data permanence conversation with their kids before the birds and the bees conversation. – JAROD COHEN, GOOGLE
New Google moonshot; to make it so that in a decade, internet censorship will be impossible. – JAROD COHEN, GOOGLE
Tidbits: SXSW 2014. Jealously plucked from the Havas Worldwide SXSW Blog.
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[vimeo http://www.vimeo.com/51692412 w=400&h=300]
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[youtube http://www.youtube.com/watch?v=-8-V1OAF7ow?wmode=transparent&autohide=1&egm=0&hd=1&iv_load_policy=3&modestbranding=1&rel=0&showinfo=0&showsearch=0&w=500&h=281] Here’s an awesome Kinect advergame/film by Intel where you can fight in action scenes, deliver key lines, have your photo taken on the red carpet, DJ for LMFAO and take away a bunch of photos, including a mini-magazine cover story to post into Facebook showcasing your adventure… And it goes for 20 minutes! M. x (Source: http://www.youtube.com/)
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[youtube http://www.youtube.com/watch?v=7ZXucLUfh0U?wmode=transparent&autohide=1&egm=0&hd=1&iv_load_policy=3&modestbranding=1&rel=0&showinfo=0&showsearch=0&w=500&h=333] After hours interactive window shopping with Adidas and Kinect technology! Nicely done. Via Digital Buzz
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Must view – Interactive Music Video using your Facebook details!
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You have to check this out! http://onlybecausewecan.com/ M. x
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Toyota Prius c: The Game of Life – Awesome use of a Youtube channel
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Control the ad with gestures or voice command. Advertisers get real-time feedback from consumers via the console. Can’t wait to see this roll out, this will open up a whole new avenue for creative advertising. [youtube http://www.youtube.com/watch?v=tXXoajzmOdU] via: Holley Sydney Labs/Gual Barwell More at Microsoft. M. x
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Ubi Interactive, have created a novel way to turn any surface into an interactive touchscreen. Ubi’s hardware is the same cutting edge motion and depth sensor camera from the Microsoft Kinect. When the camera is aimed at a computer display, the Ubi software turns a user’s movements into gesture commands, allowing you to do away with your mouse for good. The device can also be paired with a projector in order to turn a wall or table into an interactive display. Check out a demo video from one user below: [youtube http://www.youtube.com/watch?v=_wEVXScomhQ] Just to add to the list of cool […]
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[vimeo 32114343 w=500 h=281] “When a popular fashion brand moves into an iconic location in the world’s most famous square, it calls for something epic. Something shocking. Something disruptive. Something that the hundreds of thousands of people who pass through Times Square every day can’t miss. To avoid being just another fashion billboard, we created a revolutionary digital billboard that features models interacting with Times Square’s ever-present crowd. Using innovative computer vision technology, the models snap pictures of people on the street, then pick them up, kiss them, put them in their bags, and more. The interactions change constantly, just […]
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Microsoft Kinect outdoor piece for NRMA went up overnight in Martin Place – very cool. Lean left or right to spin the car, interact using hand gestures. NRMA also did an interactive bus shelter ad that I played with at Wynyard a few months ago for the same campaign – ‘like’ the NRMA page and you could choose different kinds of music from your iPhone to play out of the bus stop in-built speakers! The whole campaign revolves around ‘discovering which parts of your car your insurance may not automatically cover’ leading to NRMA’s promise – ‘we automatically insure […]
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[youtube http://www.youtube.com/watch?v=E4tYpXVTjxA?wmode=transparent&autohide=1&egm=0&hd=1&iv_load_policy=3&modestbranding=1&rel=0&showinfo=0&showsearch=0&w=500&h=342] Probably the most flat, boring and uninspiring video and voiceover, but a very cool demonstration of a new technology called Touché – which is Touch Interaction on Humans, Screens, Liquids, and Everyday Objects. Touché proposes a novel Swept Frequency Capacitive Sensing technique that can not only detect a touch event, but also recognize complex configurations of the human hands and body. Not sure how this will go in the future, but an interesting piece of technology nonetheless. Really like the idea of the mobile gestures. Also… who eats cereal with water?! Really? Big ups to Dylan for sharing. […]
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A few weeks back I went to another fantastic Youngbloods event – this time hosted by Iain and Stephan at Amnesia Razorfish, educating us on the digital consumer. I was absolutely on the edge of my seat the whole time – soaking it all up. Was a great night. Still got some interesting notes to come, but in the meantime, here are a few videos of us having a play with the Windows surface table – VERY cool! Enjoy! M. x [youtube http://www.youtube.com/watch?v=ZgxxsJTlQLQ] [youtube http://www.youtube.com/watch?v=YujODA95sCw] [youtube http://www.youtube.com/watch?v=6ZrsXs8Opmw]
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Chili Peppers new interactive Youtube music video. Sweet! Click ‘show hints’ to see more interactive layers. (Source: http://download.macromedia.com/)
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[youtube http://www.youtube.com/watch?v=G9S_nIQxAxU?wmode=transparent&autohide=1&egm=0&hd=1&iv_load_policy=3&modestbranding=1&rel=0&showinfo=0&showsearch=0&w=500&h=281] Interactive iAd for BMW. Just like my last few posts, saying I can’t wait until iAds become the norm, it’s picking up incredibly quickly! Woo! :) More on iAds at http://advertising.apple.com/ (Source: http://www.youtube.com/)
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Interactive Bus Shelter by WhybinTBWATequila for NRMA Motor insurance – right outside my work! :) Like the page and music will play through speakers in the bus shelter. Nice. http://www.campaignbrief.com/2012/02/post-157.html
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[vimeo 34840132 w=500 h=281] Volkswagen iAd: Tiguan Park Assist II – I can’t wait to see more interactive ads like these on iPads!! (Source: http://player.vimeo.com/)
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[youtube http://www.youtube.com/watch?v=DRRu5dKRfTU?wmode=transparent&autohide=1&egm=0&hd=1&iv_load_policy=3&modestbranding=1&rel=0&showinfo=0&showsearch=0&w=500&h=281] More AR Awesomeness (I’m hooked..) NY – Disney (Source: http://www.youtube.com/)
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