Advertising / Digital / Social

Technology / Innovation / Interactive

mobile advertising Archive

  • 12

    The State of Mobile 2013

    Interesting and eye opening infographic. Some points I found interesting… “By the end of 2013, there will be more mobile devices on earth than people” “The average age for the first mobile phone is 13” Android is still on the rise with the fastest growing ‘top mobile operating systems’ and ‘browsers’ growth charts, however Apple smartphone users report the highest satisfaction rating. 80% of mobile time is spent through apps. The average consumer actively uses 6.5 apps in a month. Mobile web adoption is growing 8x faster than web adoption did in the 90’s and early 00’s. 57% of users say […]

  • amf_02

    Get older with an MMS

    The Epica Awards were assigned recently, with the winner for the best mobile marketing campaign, for AMF Pension by Forsman & Bodenfors, who are well known for the cool stuff they’ve done online for IKEA. The aim of this campaign was to encourage people to start thinking about their pension while they were still relatively young. This booth invited passers by to take a picture of themselves with their mobile phones and MMS it to AMF. A few minutes later they would send back a picture showing how the person might look when they are 70 years old. Obviously this […]