Advertising / Digital / Social

Technology / Innovation / Interactive

mobile Archive

  • Meet Gboard – Google Keyboard

    Finally, a useful keyboard! No more app switching—just search and send restaurant info, GIFs, emojis & more, right from your keyboard. Shame for us Android users that it’s only on iOS. Hanging out for it!

  • Project Tango: an exploration into giving mobile devices a human-scale understanding of space and motion.

    Now this will be a game changer. Oh the possibilities! “The future is awesome. We believe we can get there faster if we build it together. Project Tango is an attempt to create a mobile device unlike like any other, a mobile device that shares our sense of space and movement, that understands and perceives the world the same way we do. We have been collaborating with universities, research labs, and industrial partners who share this passion spanning 9 countries around the world to concentrate the past 10 years of research in robotics and computer vision into a unique mobile phone. […]

  • Donate your mobile processing power while you’re not using – For a good cause!

    The Power Sleep app turns smartphones all over the world into network computers for scientific research in the battle against diseases such as cancer and alzheimer’s. The Power Sleep app is very straight forward. It looks like a smartphone alarm clock, but offers considerable added value over the usual wake-up feature. While the user sleeps, the smartphone “works” for a good cause by making its unused processing power available to the research effort. What this means in concrete terms is that small packets of data, no more than 1 megabyte in size – smaller, in fact, than a conventional MP3 […]

  • Phonebloks – upgradable phone parts made from blocks

    What an awesome idea – when these come out, I’m getting one! Here’s how Motorola are doing this now with Project Ara.. Via Gizmodo: The folks at Phonebloks put together a little thank-you video this morning, and with it, gave us a sneak peek at how Motorola’s new modular Project Ara phone would clip together. Sure, Ara doesn’t look like much as just a baseplate… …but then the screen, front-facing camera and speaker get clipped on. The Ara is then flipped to reveal the clips on the rear …and then all the memory, CPU, camera and storage modules are clipped on. Quite a fetching-looking […]

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    The State of Mobile 2013

    Interesting and eye opening infographic. Some points I found interesting… “By the end of 2013, there will be more mobile devices on earth than people” “The average age for the first mobile phone is 13” Android is still on the rise with the fastest growing ‘top mobile operating systems’ and ‘browsers’ growth charts, however Apple smartphone users report the highest satisfaction rating. 80% of mobile time is spent through apps. The average consumer actively uses 6.5 apps in a month. Mobile web adoption is growing 8x faster than web adoption did in the 90’s and early 00’s. 57% of users say […]

  • Turn an old game boy into a gamepad for your Android Gotta get me one of these bad boys! Amazing! M. x

  • New Samsung Galaxy S4 + Swisscom Experiential Contest

    While I sit here doting over my new Samsung Galaxy S4, I thought I might share a fun little experiential piece by Swisscom + Samsung. :) Find out how people in Zurich used their eyes to win a Samsung Galaxy S4 of their own. Its inbuilt Smart Pause function means the S4 knows when someone is looking at it. The longer the person stares at the screen, the bigger the discount is but if you lose eye contact with the screen, the game ends! An S4 was given away once eye contact was made for the full 60 minutes, despite […]

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    New apps on the block – enabling creativity through technology

    One of the trends that we are keeping a close eye on here at Holler is the increasing emergence of technology allowing consumers to express themselves more creatively. New apps in particular are allowing consumers to be able to express themselves in ways that they haven’t been able to before. It seems this space in consumer culture has been paved by the likes of Instagram, but some of the other emerging apps and digital platforms we have found allowing consumers to beter express themselves are: Over: A super simple app with a lovely slick interface that allows consumers to generate […]

  • Mobeam: Point of sale barcode scanners to read coupons and loyalty cards direct from the Samsung Galaxy S4

    Here is an amazing idea that will be a sure game changer for the retail market. This is huge news for my big FMCG client so will be keeping a close eye on this one! Exciting stuff! Mobeam is a new technology that enables point-of-sale barcode scanners to read coupons, loyalty cards, and other items directly from a smartphone. It sends pulses of light to the scanner’s sensor and mimics the black and white sequencing of a standard barcode. The technology would enable retailers to send digital coupons and gift cards online and allow smartphone users to bring them up […]

  • Red Bull Playgrounds – Social Discovery App

    [youtube] A great owned media platform kicking off in Canada and Spain in beta. This great app allows users to connect around extreme sports and nightlife including seeing Red Bull althetes favourite spots and discover pubs/clubs with the most cred within the Red Bull community. Look forward to seeing how this one pans out! M. x

  • Apple Donation Box

    Great idea coming out of Miami Ad School – drag to donate your pre-loved paid apps into the Apple Donation Box and Apple will donate to charity on your behalf. M. x

  • Cows that can sext

    The swiss are field testing a device to give amorous cows a way to send text to show they’re ready for some action. This new device hopes to make life easier for farmers who, in the past, have had to keep a close eye on their livestock to figure out when they are getting frisky, and pair them up with a bull before they change their minds. …Never a dull moment in the world of technology! M. x

  • Utility: Which feature and apps hold the strongest appeal around the world?

    Compare countries app usage with this awesome site: M. x

  • Geo-fencing: Set auto-alerts based on your GPS location (updated Find My Friends app)

    Geo-fencing: Set auto-alerts based on your GPS location (updated Find My Friends app)

  • [vimeo 43886541 w=500 h=375] Wirelessly login to all your social networks with Ford Keyfree app! Very cool. Via: Digital Buzz (Source:

  • [vimeo 40117938 w=500 h=375] Seamlessy transfer files in between spatially aware devices with the flick of a finger. Beautiful. “Designer Ishac Bertran has come up with an elegant idea for spatially aware devices with a user interface that allows media to be transferred seamlessly from one device to another. A user would simply hold up their mobile device to their computer, creating a visual link that appears as a circle across both screens to show they’re connected, and then transfer content by dragging and dropping it.” Source: PSFK (Source:

  • [youtube] Here’s a clever way of using QR codes! E-mart have created an installation on the streets of Korea to encourage shoppers to purchase during their sale downtime from 12-1pm. The sun’s rays at this time activate the QR code which gives shoppers discounts and special offers! Very cool. M. x (Source:

  • Spray-On Antenna Can – Can Turn Anything Into A Mobile Phone Signal Booster!

    Utah start-up Chamtech has introduced a spray-on antenna at Google’s ‘Solve for X’ conference that could be an interesting development in improving mobile phone reception. The signal booster in a can apparently covers a surface in nanocapacitors that align themselves to create a sort of wireless antenna. The company claims the product would work on a number of surfaces including walls, trees, clothing, even underwater. How cool is that! I feel like more things need to be incorporated into an aerosol can!!  M. x

  • Nokia Designs a Vibrating Tattoo!

    Nokia has filed for a patent of the world’s first vibrating tattoo. Taking haptic feedback — the technology behind vibrations when you touch your phone — to a new level, the company is embedding haptics into temporary and permanent tattoos. The tattoos, consisting of ferromagnetic inks, can vibrate depending on the signal your phone sends. Each variation of the magnetic signal will result in a new vibration pattern, letting the user know different information, from receiving a new text message to missing a call. A less-permanent version features a material that users would wear on the skin, similar to an […]

  • NFC Digital receipts – a step towards a greener future

    Here’s another reason to embrace NFC as it rolls out across all areas.. 9.6 MILLION trees are logged each year to produce paper receipts. The power of NFC has given us a service that lets us store digital receipts to our phones – privately and securely without sharing any personal information.  Have a read up on the service providers Really loving where this is going. M. x