What a fantastic idea! An invitation to create his music in whichever way you dream it! Imagine the user generated content from this baby – not to mention the anticipation of his next tour. Great thinking, love it. M. x
Nike taps into the age old instinct of competition to launch its Fuelband in Europe Lucky invitees, including competition winners, the most active athletes from Nike events this year, and Contagious, went to Battersea Power Station on 8th July. All attendees were sporting FuelBands – the brand’s Titanium Grand Prix winning product that tracks steps, calories and activity, calculating Fuel – Nike’s proprietary measurement. The audiences’ activity was fed back, as they watched performances by Tinie Tempah, DJ Zane Lowe and Magnetic Man. The amount of activity generated powered interactive projections on the outside of the venue – the more […]
Kaiser Chiefs launched their new album in an interesting and incredibly social way. Basically they produced 20 songs and launched the new tracks on a website with a website. They then gave consumers the option to create their own, new Kaiser Chiefs Album: Customise the tracks and their order Create their own album artwork Supplied them with assets both social and traditional to be able to promote their personalised album The great thing was, that for every copy of your album you sold you would get a pound.This campaign demonstrates brilliantly things like social shopping, crowd sourced product development and […]
MTV International / Mister Furry from Universal Everything on Vimeo. My favourite!! Music = lame. Found an awesome Ministry track which works so much better – Bloc Party/Armand Van Helden remix of “Signs”. test it out 1/4 of the way through the song MTV International / Jewels and Oil from Universal Everything on Vimeo. MTV International / Sweetheart from Universal Everything on Vimeo. Lollieeees!!
Full stops and exclamation marks. Ooooh my words stumble before I start. Love.
Watch this :D Hilaaaaarious!!!!
A cute little site done up by Channel [v] where viewers stick a piece of paper up with a sentence written beginning with I LO[V]E.. http://www.randomlove.com.au/ Kinda like two of my previous posts.. similar to twitter/twistori and ‘I dream of..‘ I like :)