Advertising / Digital / Social

Technology / Innovation / Interactive

online Archive

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    Robotic arm + Facebook connect = all kinds of awesome

    It might not be everyone’s cup of tea, but I just love this! Okay, so you remember these arcade coin games? WELL! Intel have created this awesome engagement piece based around this coin machine concept. But with the use of robotics.. Because who doesn’t love robotics?! Users can connect via Facebook, and be bought into a live streaming environment where a sweet ass robotic arm spells out their name with blocks (share to get an extra block of course!). Users are placed in a queue to push the prize to the end of the dispenser. Anywho, check it out at […]

  • My Audi Tracker

    Here’s a great website/app for customers to track their personalised Audi, called MyAudi Tracker. It’s a great way of building suspense to delivery day and giving you content you can enjoy and share, bringing you closer to the brand, pre-delivery! M. x

  • Cat Roulette

    Animal clinic uses Chat Roulette approach to finding homes for cats –

  • Social Strategy: Paul Adams – Think outside in

    A great read from Paul Adams – ex-Google and now Facebook – talking about building relationships with consumers from a brand perspective. The key takeout for me was thinking back to how relationships are formed – through many lightweight interactions over time. Take a read if you have a spare 10 minutes – it really puts things back in perspective for us advertising people. M. x

  • Crowdsourcing Digital Ideas

    Online platform lets brands browse and buy crowd sourced digital ideas.

  • [youtube] Ninja Blocks is a very cool start-up by a bunch of people who have built, soldered and programmed some great little devices that link real world actions with online push! Ninja Blocks are powerful little computers for sensing and controlling things in your physical environment. Ninja Cloud is a web service that lets you connect your online life to your real world stuff. Extract from SMH: “Last week co-founders Marcus, his wife Madeline Schappi and Peter Moore shipped the first batch of 650 Ninja Blocks sold via a Kickstarter crowdfunding campaign that generated more than $102,000 in March. […]

  • [vimeo 42817627 w=500 h=312] Oh. My. God. This is a printer that prints physical links to your digital content. Now it is possible to literally give a link to a friend or to make a tangible collection of an articles from a magazines on iPad.  There is no need for cartridges because of Z-INK paper – the paper have pigment inside. And the smooth instant opening of the content is possible because of NFC technology. Both of it is already exists on market. Ahmazing!! This is on top of my wish list!! M. x (Source:

  • Must view – Interactive Music Video using your Facebook details!

    Must view – Interactive Music Video using your Facebook details!

  • Lego has gone digital! Build, a collaborative project between Lego Australia and Google Chrome, fuses WebGL, the very latest in in-browser graphics, and Google Maps to allow users the chance to build, share and even renovate their very own digital Lego structures on a global platform. Start building!

  • ONLY: Multiple Golds at Cannes Lions. One of the best website I’ve seen to date.

    You have to check this out! M. x

  • Toyota Prius c: The Game of Life – Awesome use of a Youtube channel

    Toyota Prius c: The Game of Life – Awesome use of a Youtube channel

  • It’s finally here!! Interactive advertising on Xbox Live using Kinect!

    Control the ad with gestures or voice command. Advertisers get real-time feedback from consumers via the console. Can’t wait to see this roll out, this will open up a whole new avenue for creative advertising. [youtube] via: Holley Sydney Labs/Gual Barwell  More at Microsoft. M. x

  • Kaiser Chiefs – The Social Album

    Kaiser Chiefs launched their new album in an interesting and incredibly social way. Basically they produced 20 songs and launched the new tracks on a website with a website. They then gave consumers the option to create their own, new Kaiser Chiefs Album:  Customise the tracks and their order Create their own album artwork  Supplied them with assets both social and traditional to be able to promote their personalised album  The great thing was, that for every copy of your album you sold you would get a pound.This campaign demonstrates brilliantly things like social shopping, crowd sourced product development and […]

  • [vimeo 43886541 w=500 h=375] Wirelessly login to all your social networks with Ford Keyfree app! Very cool. Via: Digital Buzz (Source:

  • 3D Virtual fitting – try on sunglasses online with 180° motion We all know how hard it is to find the perfect pair of sunglasses! Now with DITTO, you can do it all from the convenience of your home or work – complete with a e-commerce site, and free delivery! It also suggests certain styles of sunglasses to fit the shape and size of your head. What more could you ask for… “DITTO – a startup partnering with retailers that offers a 3D virtual fitting technology to help shoppers to try on glasses online. After consumers record a short video of themselves with a webcam, a 3D model avatar of […]

  • The Digital Consumer

    Things I learnt from Youngbloods/Amnesia Razorfish Digital Consumer talk – these are the words of Iain McDonald. M. x — 3D printer – layer by layer. Already we’re printing human organs. The first person in the world last year had a kidney printed and transplanted, already the future of medicine is rapidly changing. (also – printable house, printed solar cells) [youtube] Youngbloods are digital natives. We didnt know what life was like without the Internet, or growing up with it. YouTube video of the baby with an ipad, someone passes over a magazine and the baby tries to scroll […]

  • A day in the interwebs: Infographic

    Some good comparisons to offline vs online usage, and how easy it is to communicate in comparison to only a few years ago! A day in the interwebs: Infographic

  • State of the internet – awesome interactive infographic

    State of the internet – awesome interactive infographic

  • Nerd from way back

    A realisation from last night’s AdSchool’s Digital Strategy class, discussing online gaming… I am a massive nerd! I had a think about what age I started playing online games.. Neopets: Age 9 This obsession probably lasted 3 years. Essentially, you looked after your ‘neopet’ by feeding it, shopping for it and battling other pets to earn badges and the likes. There were online communities inside this site called ‘guilds’ or communities. This was the beginning for me in learning HTML and CSS to alter the guild pages, and naturally went on to creating websites to share layouts, and creating cute […]

  • Picture-31


    This may possibly be the best banner ad ever!!! hahahaha golden!!