Advertising / Digital / Social

Technology / Innovation / Interactive

outdoor Archive

  • The IKEA RGB billboard – very clever!

  • Radio Ghost – Radio takeover driving by scenes of deaths

    [vimeo w=400&h=300] “Radio Geister”, a project developed for St John Ambulance in Hamburg, Germany, won a Grand LIA at the London International Awards this last week. One out of eleven deaths caused by car accidents has to do with driving after drinking. Radio spots were created, presented from the perspective of radio ghosts, fatal drunk driving accident victims. Small radio stations in the shape of wooden death crosses were placed around Hamburg, at the sites where car accidents caused by alcohol had happened. The mini radio stations were able to interrupt the signal of radio stations popular with young […]

  • Nissan Projection Mapping

    [youtube] Projection mapping technology gets better and better by the day! Via: Digital Buzz M. x

  • Musical Swings Street Installation

    “21 Balançoires takes over a newly open space in front of the University of Montreal’s Science Faculty. Together with Luc-Alain Giraldeau, an animal behaviour professor from the faculty, we explored the topic of cooperation which states that together we achieve better things than separately. The result is a giant collective instrument made of 21 musical swings – each swing in motion triggers different notes, all the swings together compose a piece, but some sounds only emerge from cooperation. The project stimulates ownership of the new space, bringing together people of all ages and backgrounds, and creating a place for playing […]

  • [youtube] Nissan LEAF: World Without Petrol Installation “Here’s a pretty neat art installation in Sydney for the launch of the Nissan LEAF electric car into the market, illustrating the things we might just be doing with petrol bowsers when there is no future need for them. With almost 40 unique, interactive, re-purposed petrol bowsers on display, people are free to walk up and have a play, then vote online here for their favourite.The installation transforms petrol bowsers into everything from mini-golf holes and popcorn stands to water fountains, pianos and pokermachines. A beautiful ambient piece from Nissan.” Source: Digital […]

  • [vimeo 32114343 w=500 h=281] “When a popular fashion brand moves into an iconic location in the world’s most famous square, it calls for something epic. Something shocking. Something disruptive. Something that the hundreds of thousands of people who pass through Times Square every day can’t miss. To avoid being just another fashion billboard, we created a revolutionary digital billboard that features models interacting with Times Square’s ever-present crowd. Using innovative computer vision technology, the models snap pictures of people on the street, then pick them up, kiss them, put them in their bags, and more. The interactions change constantly, just […]

  • Microsoft Kinect outdoor piece for NRMA went up overnight in Martin Place – very cool. Lean left or right to spin the car, interact using hand gestures.  NRMA also did an interactive bus shelter ad that I played with at Wynyard a few months ago for the same campaign – ‘like’ the NRMA page and you could choose different kinds of music from your iPhone to play out of the bus stop in-built speakers!      The whole campaign revolves around ‘discovering which parts of your car your insurance may not automatically cover’ leading to NRMA’s promise – ‘we automatically insure […]

  • [youtube] Eat My Dear amazing circular 3D projection mapping in Amsterdam. The future will be ruled by humanity. Just mind blowing! More at CGM   (Source:

  • Interactive Bus Shelter by WhybinTBWATequila for NRMA Motor insurance – right outside my work! :) Like the page and music will play through speakers in the bus shelter. Nice.

  • [youtube] More AR Awesomeness (I’m hooked..) NY – Disney (Source:

  • [youtube] The new VW Beetle – Augmented Reality Ad(I wonder if there are any constraints with this new form of advertising?)  (Source:

  • The Fun Theory

    [youtube] [youtube] I love these!! Who wouldn’t want to get involved! Such a fun idea, and so simple. :) More at M. x

  • amf_02

    Get older with an MMS

    The Epica Awards were assigned recently, with the winner for the best mobile marketing campaign, for AMF Pension by Forsman & Bodenfors, who are well known for the cool stuff they’ve done online for IKEA. The aim of this campaign was to encourage people to start thinking about their pension while they were still relatively young. This booth invited passers by to take a picture of themselves with their mobile phones and MMS it to AMF. A few minutes later they would send back a picture showing how the person might look when they are 70 years old. Obviously this […]