Advertising / Digital / Social

Technology / Innovation / Interactive

retail Archive

  • How Topshop used Oculus Rift Virtual Reality earlier this year


  • Audi Interactive Projection Mapping


    The first of it’s kind.. Very cool! Similar to an older post which used Microsoft Surface M. x

  • Mobeam: Point of sale barcode scanners to read coupons and loyalty cards direct from the Samsung Galaxy S4


    Here is an amazing idea that will be a sure game changer for the retail market. This is huge news for my big FMCG client so will be keeping a close eye on this one! Exciting stuff! Mobeam is a new technology that enables point-of-sale barcode scanners to read coupons, loyalty cards, and other items directly from a smartphone. It sends pulses of light to the scanner’s sensor and mimics the black and white sequencing of a standard barcode. The technology would enable retailers to send digital coupons and gift cards online and allow smartphone users to bring them up […]

  • Adidas Kinect after hours interactive window shopping


    [youtube http://www.youtube.com/watch?v=7ZXucLUfh0U?wmode=transparent&autohide=1&egm=0&hd=1&iv_load_policy=3&modestbranding=1&rel=0&showinfo=0&showsearch=0&w=500&h=333] After hours interactive window shopping with Adidas and Kinect technology! Nicely done. Via Digital Buzz

  • Forget Coles express checkouts – now introducing RFID auto-scan!


    http://www.heraldsun.com.au/technology/smart-phone-to-avoid-queues-in-supermarkets/story-fn7celvh-1226410624726

  • The Future of Retail Series


    This is a fantastic series of articles by PSFK which sheds light on what they believe is the future of retail based on current projects. Take a look: – See furniture in your home before you buy & again but with Augmented Reality – Fit with a click – see how items look via virtual change room and more – Sketchers: Offers rewards in exchange for customer review – Tesco: Offers double loyalty points if shared on Facebook – Fashion designer launches platform to crowdsource ideas Check out the series – they offer some awesome sneak peeks into the ways […]


  • [youtube http://www.youtube.com/watch?v=uSn7c1uw1_A?wmode=transparent&autohide=1&egm=0&hd=1&iv_load_policy=3&modestbranding=1&rel=0&showinfo=0&showsearch=0&w=500&h=342] Goertz Virtual Shoe Fitting – amazing! Love, love, love it!! (Source: http://www.youtube.com/)

  • ONLY: Multiple Golds at Cannes Lions. One of the best website I’ve seen to date.


    You have to check this out! http://onlybecausewecan.com/ M. x

  • 3D Virtual fitting – try on sunglasses online with 180° motion


    http://www.ditto.com/ We all know how hard it is to find the perfect pair of sunglasses! Now with DITTO, you can do it all from the convenience of your home or work – complete with a e-commerce site, and free delivery! It also suggests certain styles of sunglasses to fit the shape and size of your head. What more could you ask for… “DITTO – a startup partnering with retailers that offers a 3D virtual fitting technology to help shoppers to try on glasses online. After consumers record a short video of themselves with a webcam, a 3D model avatar of […]

  • Walk through retail stores without leaving your home


    Two new virtual shops have opened in Japan using the e-commerce service PanoPlaza. The two sites offer a realistic in-store experience allowing users to navigate the stores using their keyboard and mouse (think Google Maps). You can even walk up to products for a better look. PanoPlaza has already won Japan’s “Tablet Solution Award” and “Microsoft Innovation Award” this year. M. x


  • [youtube http://www.youtube.com/watch?v=fJG16mqd9OI?wmode=transparent&autohide=1&egm=0&hd=1&iv_load_policy=3&modestbranding=1&rel=0&showinfo=0&showsearch=0&w=500&h=281] Here’s a nice user friendly interactive retail display done by Perch I’m guessing using Kinect onto a flat table. Once a customer picks up the object, they can flick through details, sizes, colours, photos, and reviews using gestures. Pretty cool! More examples at perchinteractive.com Thanks Evan for submitting! M. x [edit: New Balance store uses pick up and play video to sell]   (Source: http://www.youtube.com/)

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