Advertising / Digital / Social

Technology / Innovation / Interactive

smartphone Archive

  • Google Expeditions

    Teachers can now take their students on Virtual Reality field trips – using a tablet that guides the tour! Each smartphone is synched to see the same as their classmates. Amazing stuff! See more at Google Expeditions.

  • The Artvertiser – an Augmented Reality project

    Or as I like to call it, the anti-advertiser for ad-packed spaces. This is a software platform that replaces ads with art in real time, although they consider what they do improving reality, it is still augmented reality. Although first started in 2008 this company continues to grow as does the market for augmented reality, this is a fairly new, exciting way of advertising. A bit glitchy in the video but will only get better with time! Currently an app for Android, have to check out Sydney and see if there’s any art live. M. x

  • Sphero – robotic ball Augmented Reality gaming system controlled from smartphone or tablet

    [vimeo 51106808 w=500 h=281] Introducing Sphero – the first robotic ball gaming system controlled from your smartphone or tablet! Check this video out, so excited about the Augmented Reality part and the opportunities this will present! More at M. x

  • Cadbury’s world first Augmented Reality gaming app!

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    Augmented reality/Aurasma

    Well this is one thing I’ve been meaning to blog on for a while! I first saw Augmented Reality in use when Mal and Ross from 303 (my old agency) won a Caxton for the use in a newspaper for the Office of Road Safety. So what are they? Auras (new Augmented reality app) are augmented reality actions – images, videos or even games that appear when you point the phone at a real world image. I’m pretty excited about the future use of these. So much potential!! To read about the different types of Auras, and try out some sample […]

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    Tesco/Homeplus – Shopping out of home using QR codes from your mobile device

    In one of the best examples of QR codes I have seen yet, Tesco in Korea created a virtual store for smartphone users in a subway. While waiting for the train, mobile users could use their phone’s QR code reader to scan and add items to their shopping lists for purchase. Awesome!

  • McDonalds Pick n Play in Stockholm, Sweden – Interactive Billboard

    Play Pong on a giant billboard with your smartphone. Best players win a burger.