Advertising / Digital / Social

Technology / Innovation / Interactive

social media Archive

  • 2014-03-11_10-28-17

    From the archives.. #throwbackthursday – What the F**k is Social Media? February 2009

  • Robotics + Social + Incentive = Win.

    Well, I’ve always been a huge fan of this combination, and anything to do with robotics, really, so I thought I’d share a couple that I think have done really well for themselves (in a purely tactical sense at least!) :) Auckland City Mission Text messaging service + live stream + donation. Not sure how this went down without the competition element, but still a cool idea. Not bad for 2010. “A mammoth, two-tonne block of ice. Four high security safes holding $40,000 in total. Three state of the art robots shooting fire, water and steam in the hope of […]

  • Abercrombie & Fitch – #fitchthehomeless

    This is great. Love a bit of consumer activism!! Hope this takes off!  M. x

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    Robotic arm + Facebook connect = all kinds of awesome

    It might not be everyone’s cup of tea, but I just love this! Okay, so you remember these arcade coin games? WELL! Intel have created this awesome engagement piece based around this coin machine concept. But with the use of robotics.. Because who doesn’t love robotics?! Users can connect via Facebook, and be bought into a live streaming environment where a sweet ass robotic arm spells out their name with blocks (share to get an extra block of course!). Users are placed in a queue to push the prize to the end of the dispenser. Anywho, check it out at […]

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    CSS creatures generation from all-natural HTML5 and freshly squeezed CSS3!

    Just tweet your creature’s makeup and they are ‘baked’ within 25 seconds and appear on their page! Too cute! :D @csscreatures #4ae9b8 tooth hyper @csscreatures orange @csscreatures teeth nervous #3AC @csscreatures turquoise moustache M. x

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    Commbank Kaching for Facebook

    Just launched a Facebook connected banking app! Trailing behind NZ with this but still it has some pretty impressive features: Pay your Facebook friends without having to ask for their bank account details; Pay to a Facebook Event; Pay anyone, all you need is their mobile number or email address; Request a payment from your more forgetful friends; and Keep track of who you’ve paid, and what you’re owed, all in one place. Pretty nice! M. x

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    New apps on the block – enabling creativity through technology

    One of the trends that we are keeping a close eye on here at Holler is the increasing emergence of technology allowing consumers to express themselves more creatively. New apps in particular are allowing consumers to be able to express themselves in ways that they haven’t been able to before. It seems this space in consumer culture has been paved by the likes of Instagram, but some of the other emerging apps and digital platforms we have found allowing consumers to beter express themselves are: Over: A super simple app with a lovely slick interface that allows consumers to generate […]

  • 2-12-2014 4-33-26 PM

    15 Fantastic Experiential/Digital Campaigns

    via: Simply Zesty Facebook Face Recognition In Israel, Coca-Cola decided to combine Facebook and face recognition technology to create FaceLook. By setting up machines across a theme park, it gave visitors a way of logging into their Facebook account using only their face and allowing them to post status updates. Simple, and a great example of the real and virtual worlds blending together. C&A’s Facebook ‘Like’ Hangers When Brazilian fashion retailer C&A decided to make its hanger digital, it came up with a brilliant idea to show how popular certain items are. They did this by allowing its hangers to […]

  • The 36 Faces of Facebook Fans according to Soap – hilarious!

    The 36 Faces of Facebook Fans according to Soap – hilarious!

  • Shazam: making TV more social

    Shazam: making TV more social

  • [youtube] Instacube: My new toy! (Source:

  • Social Strategy: Paul Adams – Think outside in

    A great read from Paul Adams – ex-Google and now Facebook – talking about building relationships with consumers from a brand perspective. The key takeout for me was thinking back to how relationships are formed – through many lightweight interactions over time. Take a read if you have a spare 10 minutes – it really puts things back in perspective for us advertising people. M. x

  • Crowdsourcing Digital Ideas

    Online platform lets brands browse and buy crowd sourced digital ideas.

  • [youtube] Ninja Blocks is a very cool start-up by a bunch of people who have built, soldered and programmed some great little devices that link real world actions with online push! Ninja Blocks are powerful little computers for sensing and controlling things in your physical environment. Ninja Cloud is a web service that lets you connect your online life to your real world stuff. Extract from SMH: “Last week co-founders Marcus, his wife Madeline Schappi and Peter Moore shipped the first batch of 650 Ninja Blocks sold via a Kickstarter crowdfunding campaign that generated more than $102,000 in March. […]

  • [vimeo 42817627 w=500 h=312] Oh. My. God. This is a printer that prints physical links to your digital content. Now it is possible to literally give a link to a friend or to make a tangible collection of an articles from a magazines on iPad.  There is no need for cartridges because of Z-INK paper – the paper have pigment inside. And the smooth instant opening of the content is possible because of NFC technology. Both of it is already exists on market. Ahmazing!! This is on top of my wish list!! M. x (Source:

  • Must view – Interactive Music Video using your Facebook details!

    Must view – Interactive Music Video using your Facebook details!

  • [youtube] Uniqlo Dry Mesh T – Pinterest teaser campaign. Great use of scrolling! M. x (Source:

  • The Digital Consumer

    Things I learnt from Youngbloods/Amnesia Razorfish Digital Consumer talk – these are the words of Iain McDonald. M. x — 3D printer – layer by layer. Already we’re printing human organs. The first person in the world last year had a kidney printed and transplanted, already the future of medicine is rapidly changing. (also – printable house, printed solar cells) [youtube] Youngbloods are digital natives. We didnt know what life was like without the Internet, or growing up with it. YouTube video of the baby with an ipad, someone passes over a magazine and the baby tries to scroll […]