Advertising / Digital / Social

Technology / Innovation / Interactive

Uncategorized Archive

  • spritz-1

    Spritz and Spreed – Speed reading for online and offline

    The reading game is about to change forever. Boston-based software developer Spritz has been in “stealth mode” for three years, tinkering with their program and leasing it out to different ebooks, apps, and other platforms. Now, Spritz is about to go public with Samsung’s new line of wearable technology. Other apps have offered up similar types of rapid serial visual presentation to enhance reading speed and convenience on desktop/tablet and mobile devices in the past. (I use Chrome app “Spreed” on my mac which allows you to speed read the web by selecting text and right clicking to siphon the […]

  • Wake up and smell the bacon – an iPhone add-on that releases bacon scent in sync with your alarm clock

    Because who wouldn’t want to wake up to the smell of Bacon? Funny hype reel and some nice parallax scrolling/animation on the microsite.

  • HUVrTech – Hoverboard technology

    Well this is obviously a fake, but still awesome to dream….. M. x

  • Donate your mobile processing power while you’re not using – For a good cause!

    The Power Sleep app turns smartphones all over the world into network computers for scientific research in the battle against diseases such as cancer and alzheimer’s. The Power Sleep app is very straight forward. It looks like a smartphone alarm clock, but offers considerable added value over the usual wake-up feature. While the user sleeps, the smartphone “works” for a good cause by making its unused processing power available to the research effort. What this means in concrete terms is that small packets of data, no more than 1 megabyte in size – smaller, in fact, than a conventional MP3 […]

  • Robotics + Social + Incentive = Win.

    Well, I’ve always been a huge fan of this combination, and anything to do with robotics, really, so I thought I’d share a couple that I think have done really well for themselves (in a purely tactical sense at least!) :) Auckland City Mission Text messaging service + live stream + donation. Not sure how this went down without the competition element, but still a cool idea. Not bad for 2010. “A mammoth, two-tonne block of ice. Four high security safes holding $40,000 in total. Three state of the art robots shooting fire, water and steam in the hope of […]

  • The Artvertiser – an Augmented Reality project

    Or as I like to call it, the anti-advertiser for ad-packed spaces. This is a software platform that replaces ads with art in real time, although they consider what they do improving reality, it is still augmented reality. Although first started in 2008 this company continues to grow as does the market for augmented reality, this is a fairly new, exciting way of advertising. A bit glitchy in the video but will only get better with time! Currently an app for Android, have to check out Sydney and see if there’s any art live. M. x

  • UK Supermarket offers 3D printed ceramic ‘mini me’ versions of you!

    “We’re trialling an exciting new service – offering you the chance to create a detailed 3D printed miniature version of you and your family while you’re doing your weekly shop! Asda 3D printing In a UK supermarket first, we’re trialling the pioneering technology at our York store from Tuesday (October 15) and prices start at just £40. Just step into the scanner and we create a detailed digital model which is then sent away to be printed in ceramic. Anything can be scanned – including people, pets and even cars – and the models can be produced in full-colour, white […]

  • act-now-button

    One of those “I wish I came up with that idea” moments.

    Bought to you by Naked Communications. THE ACT BUTTON Naked Communciations, Australia “We all have those moments where we wish we could change the news, to give every sad story about extreme poverty a happy ending. Hardly any of us have considered that this could actually be possible. In partnership with MSN or another major news provider, we’ll create the Act Button. A button that punctuates the end of every sad, extreme-poverty related news story online with a compelling call-to-action: Don’t like what youre reading? Act. When people click the Act button, they’ll be directed to a new section of […]

  • crockpot

    Belkin’s new crockpot allows you to cook via an app on your phone Want this!! M. x

  • Coin: One Coin for all your cards.

    What is Coin, you might ask? Coin is a credit card-sized device that digitally stores up to eight credit, debit, gift, or membership cards, and lets you switch between them by pressing a circular button on its surface. You can then swipe the Coin in any conventional reader or ATM machine as if it were the original card itself. Coin works using a patent-pending magnetic strip that changes on demand. The device ships with a small reader you use to scan cards into the Coin mobile app, which then syncs with the device itself over Bluetooth Low Energy (BLE), the […]

  • Phonebloks – upgradable phone parts made from blocks

    What an awesome idea – when these come out, I’m getting one! Here’s how Motorola are doing this now with Project Ara.. Via Gizmodo: The folks at Phonebloks put together a little thank-you video this morning, and with it, gave us a sneak peek at how Motorola’s new modular Project Ara phone would clip together. Sure, Ara doesn’t look like much as just a baseplate… …but then the screen, front-facing camera and speaker get clipped on. The Ara is then flipped to reveal the clips on the rear …and then all the memory, CPU, camera and storage modules are clipped on. Quite a fetching-looking […]

  • 2-12-2014 3-57-47 PM

    Name That Blue

    How well do you know your shades of blue? Test your ability to identify the colours of popular brands, companies and lots of other stuff with this never ending quiz. Name That Blue

  • 12

    The State of Mobile 2013

    Interesting and eye opening infographic. Some points I found interesting… “By the end of 2013, there will be more mobile devices on earth than people” “The average age for the first mobile phone is 13” Android is still on the rise with the fastest growing ‘top mobile operating systems’ and ‘browsers’ growth charts, however Apple smartphone users report the highest satisfaction rating. 80% of mobile time is spent through apps. The average consumer actively uses 6.5 apps in a month. Mobile web adoption is growing 8x faster than web adoption did in the 90’s and early 00’s. 57% of users say […]

  • Mini’s ‘Salute’ Digital Billboard

    Now there’s nothing I love more than a well executed digital and experiential tie in! “MINI is on a roll with their NOT NORMAL marketing campaign. This summer, MINI celebrated the not normal relationship MINI fans have with their cars. They did this by creating a digital billboard that is equally not normal. A spotter identified MINI car drivers passing by the series of billboards and started a communication. They did things like take a photo and place it live on the billboard to treating them to a meal. In just one week, they ‘saluted’ 1,941 loyal MINI fans.” Makes […]

  • Turn an old game boy into a gamepad for your Android Gotta get me one of these bad boys! Amazing! M. x

  • The future of projection mapping!

    I’ve always been a huge fan of Projection Mapping, but this video really tops it for me. The Creators Project (A creative partnership between Intel and Vice) have used moving objects and projection mapping to create illusionary video.. So much that it looks computer generated! “Box explores the synthesis of real and digital space through projection-mapping on moving surfaces. The short film documents a live performance, captured entirely in camera.  Bot & Dolly produced this work to serve as both an artistic statement and technical demonstration. It is the culmination of multiple technologies, including large scale robotics, projection mapping, and software engineering. […]

  • Impossible software that makes 3D models from one single photo!

    Demonstrated at Siggraph Asia 2013, this new 3D modelling software only requires the user to define the three dimensions of an object in a photo by swiping along them with a mouse cursor. Everything else, from generating and texturing the 3D model, to extracting it from the 2D photograph, are all handled by the software. It does away with the need for 3D scanners, multiple images, complex interfaces,and artistic talent. Thanks for the share Oz! M. x via: Gizmodo

  • Google trends

    Google Trends: See what the world is searching for

    Google Trends visualised M. x

  • Audi Interactive Projection Mapping

    The first of it’s kind.. Very cool! Similar to an older post which used Microsoft Surface M. x

  • Nike ‘Reuse-A-Shoe’

    Nike’s take on promoting sustainability with their ‘Reuse-A-Shoe’ initiative. Thanks Brooke for the share! M. x