Or as I like to call it, the anti-advertiser for ad-packed spaces.
This is a software platform that replaces ads with art in real time, although they consider what they do improving reality, it is still augmented reality. Although first started in 2008 this company continues to grow as does the market for augmented reality, this is a fairly new, exciting way of advertising.
A bit glitchy in the video but will only get better with time! Currently an app for Android, have to check out Sydney and see if there’s any art live.